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HighLevel AI Employee Pricing in 2026: What Each Plan Includes

HighLevel's AI pricing has two layers, and mixing them up is an easy mistake to make. Some AI tools are included with every agency plan for agency users. Others, the AI agents that work on a client's behalf, are paid, either through an AI Employee subscription per sub-account or pay-per-use. Here's the 2026 picture, taken from HighLevel's own AI pricing article (last updated October 29, 2026).

Quick take:

• AI Employee Starter, $20/month per sub-account. Only for agencies on the $497 Founder plan. Covers AI assistants with standard models, and no allowances for AI agents.
• Growth, $50/month. More assistant usage plus monthly allowances for Conversation AI, Voice AI, Reviews AI and Managed Agents.
• Unlimited, $97/month. The highest allowances. "Unlimited" is subject to HighLevel's fair-use policy.
• Phone and text charges are always separate.

Two kinds of AI in HighLevel

HighLevel splits its AI products into two groups:

• AI assistants help you build and run the business: Ask AI, AI Studio, Creator Studio, Content AI, Funnel & Website AI, Email AI and others. For agency users on the $97, $297 and $497 plans, these are included at no extra cost, subject to fair use.
• AI agents do ongoing work for a business: Conversation AI, Voice AI, Reviews AI, Managed Agents, the prompt optimizers and Workflow AI actions. These are paid for everyone.

Sub-account users are different. Some assistants (Funnel & Website AI, Email AI, Calendar AI, Layout AI, Knowledge Base, Workflow AI Builder) are free to them, subject to fair use. Others, including Ask AI, AI Studio, Creator Studio and Content AI, are billed by usage unless the sub-account has an AI Employee plan.

The three AI Employee plans compared

*HighLevel's fair-use policy applies. It says it may throttle, limit, require upgrades or end access if usage is excessive or abusive.

On Starter, anything "not included" is billed at pay-per-use rates when used. HighLevel also says Growth's 100 Voice AI minutes cover inbound calls, outbound calls and the Voice AI widget combined.

Try HighLevel Start monthly → · See annual pricing → HighLevel's standard plans include a 14-day free trial, according to HighLevel's pricing page. Billing starts automatically when the trial ends unless you cancel, and usage fees (phone, text, email, AI) can apply during the trial.

How the five-hour windows work

Ask AI, AI Studio and Creator Studio each measure included usage in separate rolling five-hour windows. According to HighLevel:

• A window starts with your first action in that product, not at a fixed time of day.
• The full allowance comes back five hours after the window starts.
• Unused usage doesn't carry over.

So if you hit an AI Studio limit mid-build, you wait for the window to reset or turn on extra usage.

What happens when you run out

By default, extra usage is paused when an allowance is used up. To keep going, an agency has to enable Extra Usage in AI Suite, and the extra usage is billed at pay-per-use rates. That default protects you from surprise bills, but it also means an agent can stop mid-month if nobody's watching the allowance.

Pay-per-use instead of a plan

Sub-accounts can skip AI Employee entirely and pay per use. HighLevel says charges vary by product and can be calculated by tokens, generated content, minutes or other units. For Ask AI, cost depends on things like task complexity, number of AI turns, actions and whether images or web data are used. HighLevel publishes per-product rates in the same article, and it warns that prices and model availability can change, so confirm in-app pricing before quoting a client.

Phone and SMS charges are separate

This trips people up. HighLevel says Phone System charges still apply to all calls regardless of plan, and texts and calls are billed separately. An Unlimited plan doesn't make Voice AI calls free of carrier and phone charges.

Rebilling AI to clients

If you resell AI to clients, note that rebilling AI Employee usage requires the $497/month plan. Usage-based services are usually funded through the Agency Wallet. Check your rebilling settings before you set client prices.

What changed around Level Up 2026

• HighLevel's Level Up 2026 recap introduced the Founder Plan (the renamed $497 plan), and the Starter AI Employee plan is limited to Founder agencies. See our Founder Plan guide.
• Separately, HighLevel's help center says the older $20 AI Assistant plan is being retired, in an article dated October 29, 2026. If a sub-account is on it, read that article for the timeline.

Which plan fits

• A client who only needs help building and writing: Starter (if you're on the Founder plan) or pay-per-use.
• A client who wants a chatbot or phone agent answering leads: Growth covers moderate volume. Watch the 1,000-response and 100-minute caps.
• High-volume conversations or many Managed Agent runs: Unlimited, keeping fair use in mind.

We can't tell you which is cheapest for a given client without their usage. Use HighLevel's AI usage reports to check before you upgrade or downgrade.

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Frequently asked questions

How much does HighLevel AI Employee cost?

HighLevel lists three AI Employee plans per sub-account: Starter at $20/month (Founder-plan agencies only), Growth at $50/month and Unlimited at $97/month. Phone and text charges are separate.

Is Ask AI free in HighLevel?

For agency users on the $97, $297 and $497 plans, Ask AI is included at no extra cost, subject to fair use. Sub-account users need an AI Employee plan or pay per use.

What does AI Employee Growth include?

HighLevel says Growth includes high usage of Ask AI, AI Studio and Creator Studio, plus 1,000 Conversation AI responses, 100 Voice AI minutes and 100 Managed Agents runs a month, with unlimited Reviews AI subject to fair use.

What happens when I hit my AI limit?

By default, extra usage is paused. An agency can enable Extra Usage in AI Suite to continue, billed at pay-per-use rates.

Is AI Employee Unlimited really unlimited?

HighLevel says unlimited usage is subject to its fair-use policy, and it may throttle or limit excessive or abusive usage. Managed Agents is capped at 1,000 runs a month on Unlimited.

Can I rebill AI Employee to my clients?

HighLevel says agencies must be on the $497/month plan to rebill AI Employee usage.

Try HighLevel Start monthly → · See annual pricing → HighLevel's standard plans include a 14-day free trial, according to HighLevel's pricing page. Billing starts automatically when the trial ends unless you cancel, and usage fees (phone, text, email, AI) can apply during the trial.